"We dared to re-engineer the sacred bike frame geometry of yore and ended up with a more comfortable, easier-to-control ride. Go figure. While riding is our passion, we’ve always believed our brand is as much about the people who ride our bikes as it is the bikes themselves."


"Comfortable, enjoyable mobility.. built for the rider looking for quality, versatility and affordability in a bike that can handle city streets, rail trails, campus short cuts and suburban cul-de-sacs with comfort and confidence."


"Fuji's success is based upon an innovative design and research process that allows the brand to develop products based on the performance needs of its sponsored professional athletes and then apply that technology to every type of ride. Fuji brings together engineers, mechanics, and pro riders utilizing the racing arena as a laboratory for developing world-class bikes at the leading edge of technology."